You have approximately 90 seconds to make a good impression on your customers. The surprising thing is that up to 90% of what they think about your product is based on the color you use. So, how can you use the color psychology to your advantage?
How to Know You are Using Wrong Colors?
Our brains react to what we see before we even read any words. If you use the color “Red” for a website that is supposed to help people relax or the color “Grey” for a fitness website that is supposed to be exciting, you are not just making a design choice but creating a psychological barrier. When the colors you use do not match the message you are trying to send, people will leave your website quickly.
The Secret Language of Colors
Colors are not something that looks nice. They also affect how people feel and what they buy.
Blue for Trust: Facebook, LinkedIn and major banks use blue. It makes people feel safe, secure & professional.
Green for Growth: Green indicates health, environment or finance. It makes people feel like something is growing and moving forward.
Yellow for Optimism: Yellow grabs peoples attention and provides clarity. If you use too much of it it can be overwhelming and make people feel anxious.
Black for Luxury: The color Black is often used for luxury brands because it looks sleek and expensive. Use this to signal high-end quality and authority.
Make Colors Work for You
Imagine a website where the colors not just looks nice, but helps guide users to where you want them to go. This is how color psychology is applied in real-world.
By using the combination of colors you can make your website more effective and get more people to buy from you. When your brand colors match what your customers expect, you start to seem like a solution to their problems.
Ready to See Your Brand in a New Light?
Your brands image is too important to leave to chance. Do not let the wrong colors hurt your sales.
At Orangeball Technologies, we combine deep psychological insights with cutting-edge UI/UX design to build websites that don’t just look beautiful. Contact us today to get a professional design of your website that captures the heart of your ideal customer.
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